Benjamen and Mathilde continue exploring the intersection between France and China over wine. In this installment they traverse China talking with winemakers, wine enthusiasts and drinkers to find out what the emerging middle class of China, one of the most powerful forces on Earth, wants from a bottle of wine. Plus Your host is forced to defend his working methods and his beliefs in the art of living well. [more inside]
The voice of the ToE episode announcer revealed! (her name is Mathilde) and she joins our host for this two part series about the intersection between France and China and wine. The story of the red obsession of Wealthy Chinese has been told many times, but what is going to happen when China’s elusive emerging middle class gets wine fever? Can wine transmit cultural values? Can it transcend consumerism? In this installment Benjamen and Mathilde traverse France to discover this vino nouvelle vague. [more inside]
I was considering posting ToE's recent two-part series on the growing popularity of French wine in China to the Blue, but I think it would be much better suited to FanFare: people can listen at their own pace, etc. And ToE is a pretty good series in general and would mesh well with the other podcasts already on FanFare.