FanFare

Gimlet is starting a new line of business, and it's a complicated one: Branded content. As we see in this episode, there are some very real anxieties about how to do this right.
posted by We had a deal, Kyle on Nov 21, 2015 - 13 comments

Gimlet is making a big, expensive bet. The kind of bet that could make or break the company. And it's a bet that comes down to one factor: What is Gimlet's competitive advantage? As the company launches its fourth new show, "Surprisingly Awesome," we take a deep dive in to how the show was made.
posted by We had a deal, Kyle on Nov 12, 2015 - 11 comments