The Allusionist: 3: Going Viral
January 28, 2015 3:34 PM - Subscribe

Remember when ‘viral’ used to only mean something bad, IE something that would make you ill or destroy your computer? How things have changed.

Tom Phillips from BuzzFeed UK explains how they choose the language to make their content go viral. Why does Buzzfeed steer clear of round numbers, sarcasm and irony? Will the internet ever reach Peak Hyperbole? What's the curiosity gap and how do you cross it?

Show notes available here for additional reading. Mailchimp Randomly Selected Word Of The Day: "bavardage"
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