FanFare

Set in the mid-1980s, the film centers on Sonny Vacarro (Matt Damon), who Nike's Phil Knight (Ben Affleck, also directing) has hired to save their failing basketball division. It’s Sonny’s job to scout the upcoming NBA draft and select the rookie talent that would be best to build brands around. So while others want to use the limited budget on a handful of prospects, including future NBA mid-carders like Sam Bowie and Mel Turpin, Sonny sees something in this scrawny kid from North Carolina: Michael Jordan. And Sonny wants to do something unprecedented, which is put the entire budget on Jordan and nobody else. [more inside]
posted by Gin and Broadband on Apr 8, 2023 - 9 comments