Even though success is a reality, its effects are temporary. You get hungry even though you've just eaten. You're happy because you're successful for now. But what is happiness? It's a moment before you need more happiness.
Harry: Bert, you know how important I am to this company, you were me.
Bert: I was different than you, Mr. Crane, in every way.
Don Draper, a copywriter and creative director whose ideas were some of the most thought-provoking and talked-about of the decades between the Sixties and Nineties, died Tuesday at his son’s home in Hudson, N.Y. He was 88.
The cause was cardiac arrest, according to his son, Robert Draper, who was his father’s caretaker during the last decade of his life.
“One of the world’s most-loved, most-hated and most-misunderstood advertising geniuses,” is how Peggy Olson-Levitt, former Worldwide Chief Creative Officer of McCann-Erickson, and one of Draper’s many protégés, described him. “I’d call him an enigma shrouded in mystery wrapped in a paradigm, but if I did he’d say, ‘What the hell does that mean?’ Let’s just say he was complicated.”
Draper’s co-workers included AAF president Roger Sterling (deceased since 1982), Pete Campbell, chairman emeritus of the Omnicom Group, and Harry Crane, retired partner of the United Talent Agency. His students also included Stan Rizzo, creator of the “Hippie, Trippy, Dippy Daddy” syndicated comic strip, and celebrated screenwriter and director Michael Ginsberg, a former copywriter.
“Don drove me to be better, think harder and write better. He drove me crazy. And when I got crazy, I got famous,” said Ginsberg. “Don also taught me a character’s 'moral center' isn’t a solid core but an amorphous, gassy blob.”
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